Opening Keynote: On Models
Founder of Dubberly Design Office, a San Francisco consultancy focused on making hardware, software, services more compelling with design
Hugh Dubberly is a partner in Dubberly Design Office (DDO), a San Francisco–based consultancy that focuses on making hardware, software, and services easier to use, more effective, and more fun, through interaction design and information design. At Apple Computer in the late 1980s and early 1990s, Dubberly managed cross-functional design teams and later managed graphic design and corporate identity for the entire company. While at Apple, he co-created a series of technology-forecast films beginning with Knowledge Navigator that presaged the appearance of the Internet and interaction via mobile devices. At Netscape, he became vice president of design and managed groups responsible for the design, engineering, and production of Netscape’s web portal. In 2000, he co-founded DDO. Dubberly also served at Art Center College of Design in Pasadena as the founding chair of the Computer Graphics Department. He has taught courses in the Graphic Design Department at California State University—San Jose, the Design Department at Carnegie-Mellon University, the Institute of Design at IIT, and the Computer Science Department at Stanford University. He edits a column “On Modeling” for Association of Computing Machinery’s journal, Interactions.