Pecha Kucha session

Curator: 
John Payne
Event Time
Monday, September 19, 2011
16:00-17:40

Pecha Kucha (pronounced: "peh-cha-ku-cha'') takes it's name from Japanese term for the sound of "chit chat," and is designed for concise, highly visual presentations. Pecha Kucha is as much a performance as a presentation, and rules are strict. Each contributor will present 20 images for 20 seconds each. This year's 10 contributions, tackling the conference theme of EVOLUTION / REVOLUTION in Ethnography promise an engaging and fun session.

Sensory Exploitation

Presenter: 
Alice Ro

This relatively new term in evolution theory is an apt metaphor for design. Sensory Exploitation is about how not every mating signal, like a bird's crest, is directly related to a desirable heritable trait. It might be that the bird's crest isn't evidence of being a better hunter or better health; it might be that it exploits a sensory preference that developed for some other reason (e.g., these birds evolved to look for red berries, so they end up just liking red things, including crests.

Revolution: ideal experience

Presenter: 
Marty Gage

In order to create the platform for new experiences design research must understand how people want to feel and the associated design criteria that can deliver these emotions. Knowing what people do today, their current behaviors, does not equate with what people want to do. While observing “pain points” can create design opportunities to eliminate negative aspects of an experience, this cannot be equated to adding new positive aspects to a domain of experience. Simply put, the absence of a negative is not the same as the addition of a positive.

And now for something completely different (boundary crossings as mechanisms of research)

Presenter: 
Arvind Venkataramani

I explore opportunities for reframing research methods & practice by borrowing approaches from other disciplines. Along the way, I share examples of recent work that straddles boundaries, and compare existing ways of doing research that are tied into product development/organizational processes with the kinds suggested by the works.

Change on Tribal Time

Presenter: 
Suzanne L. Thomas

In college, I took a European history course that spanned centuries. For our final, we had to write an essay about our theory of historical change: had civilization progressed, declined, or both?

I applied this same exercise to our brief history as corporate ethnographers. I sought narratives of progress, hoped for sexy revolution but would settle for mild-mannered evolution. I found stubborn resilience: no change.

What an Earthquake Changed

Presenter: 
Takanori Ugai

This presentation shows that how the earthquake happened on 11th March affects Japanese people. The presentation shows not only physical damage but also mental damage like “jisyuku” which is a mood of self-control with pictures before and after the disaster as much as possible. Mental changes include a mood to save on electricity because of the accidents at nuclear power plants. The presentation will be followed by the experience that the presenter visited an evacuation center and talked with evacuees. Empathically listening to them is very important.

Now Is Nonhuman Actors’ Time, Too: Actor-Network Theory And Design Ethnography

Presenter: 
Isil Oygur and Ali O. Ilhan

This presentation will offer insights into the application of actor-network-theory (ANT) within ethnographic research for the development of new product and service ideas. The recognition of hybrid networks of human and non-humans as the focus of design ethnography brings theoretical and methodological challenges to design research practitioners. ANT is a distinct approach in science and technology studies that questions the ontological supremacy of human actors. In ANT both humans and non-humans can have agency. What matters most is the network building process.

James’ Chairnography : An Ethnographic Documentation Case Study at Memorial Sloan-Kettering Cancer Center

Presenter: 
Irish Malig

James started off as a persona developed by a project team tasked with re-envisioning the current Check In / Check Out process at MSKCC using a Co- Service Design Research and Development Methodology. The research team consisted of design researchers, industrial engineers, senior administrators, and most importantly frontline staff that have to do this process many times in a working day.

Evolution in Revolution: a chat about Madison protests

Presenter: 
Katie Boyd McGlenn

There is evolution in revolution. Brave people are participating and documenting dramatic shifts worldwide.

What’s happening in Wisconsin may not constitute a true revolution. But the protests show signs of change.

In my slides I’ll share some of the beauty, humor, and angst of evolution in (pseudo) revolution.

I’m all for the work we do and the paying clients!

Yet, my projects rarely allow for this type of immersion, unconstrained by specific goals or profit objectives.

It refreshed my passion for the work I do.

Cheerful Humors: Changes in Japan after the Disaster

Presenter: 
Satoshi Kageyama

After the tremendous natural disasters of 11/3/2011, Japan has been in urgent need of actions for reconstructing our society.

Right after the earthquakes, many countries are astonished that Japanese people dealt with the matters so calmly and cool-headedly without big panic or disorder. Thanks to you, we realized characteristics of Japanese.