Workshops

Event Time
Tuesday, September 20, 2011
08:00-10:30

The workshops take place in parallel on the morning of the third day. They are an integral part of EPIC, and provide an excellent way of getting to know other conference attendees, and to share your experiences and insights and discover new methods and approaches.

PLEASE NOTE THAT YOU MUST BE LOGGED INTO THE WEBSITE TO ENROLL. Places in the workshops will be first-come, first-served, so please sign-up now.

There is no extra charge for the workshops, but you must have registered for the conference.

FAQ
I already signed up but changed my mind, can I switch workshop?
Yes, you can cancel your current sign-up and then sign up for another, open workshop. Any signup cancellation is immediate.

How many workshops can I participate in?
One only, since they are all taking place simultaneously.

Building on behavioral economics

Organizers
Ann Hintzman, gravitytank
Gigi Gormley, gravitytank

In research, we often see people saying they’ll do one thing and then doing quite the opposite. What’s going on there? While there are inconsistencies in peoples’ behavior, there are also predictable dynamics underneath. Behavioral economics helps us design better research, have smarter hypotheses and understand people in a deeper way.

Working Smarter, Not Harder: Inter-Disciplinary Methods for the Age of Analytics

Organizers
Neal Patel, Google Inc.
Andy Warr & Kathy Baxter, Google Inc.

Increasingly large and complex data sets, fewer resources, and short timelines pose unique challenges to researchers. To over come obstacles of scale, complexity, and velocity, we propose two techniques — data triangulation and process scaling. We will explain how we’ve used these techniques, discuss lessons learned, & through interactive exercises, participants will learn how to apply these techniques to their own work.

Before the Research starts: Sampling unbiased people for research into Online Privacy and 'Sensitive Data'

Organizers
Dr. Martin Ortlieb, Google Inc

The quality and validity of research data may be severely impacted by the sampling strategies as well as the practical screening of participants priming them to the topic. This workshop looks specifically at the simultaneously sensitive and reflexive nature of research into Online Privacy and aims to bring the research community together in evolving best practices for practical application.

Prototyping Practice: From Ethnographic Study to Organizational Change

Organizers
Melissa Cefkin, IBM Research
Ben Shaw, Jeanette Blomberg and Susan Stucky, IBM Research

How can prototyping contribute to the design of work practices – a core subject of organizational ethnography? Changes in organizations often come in a piecemeal fashion (a new social media channel added, the held desk outsourced, a new client engagement strategy launched). However meaningful transformation requires participants themselves to bring together and reintegrate the parts of their practice that will change with the parts of their practice that will remain the same. Through facilitated small group exercises, we invite participants to share approaches and examine the challenges to fostering this re-integration of practice through prototyping practices in a way that goes beyond the simple testing of specific constituent parts.

Collaborative ethnography: integrating populist approaches, exploratory messiness, and multi-disciplinary sense-making

Organizers
Rich Radka, Claro Partners
Abby Margolis, Claro Partners

This workshop will address broad assumptions in our community about expertise, excellence, and the ultimate objective of practicing ethnography in industry. It is our belief that there is great value in ethnographic efforts that augment the “institutional expertise” of a small elite with the input of a broader set of stakeholders who each have the “lived expertise” of their own functional perspectives.

More Meaningful Mapping: the how and why of diagraming experiences

Organizers
Stefanie Norvaisas, director of strategy and research and a principal, Design Concepts
Lucas McCann, senior design strategist, Design Concepts

Experience maps are accessible, compelling, graphic depictions of user experiences, but they can be so much more. Attendees will learn when to use which maps and why through discussion culminating in a fast-paced map-off.

Idea-brokering: A workshop technique for social innovation

Organizers
Fumiko Ichikawa (Hakuhodo)
Aico Shimizu (Hakuhodo); Hiroshi Tamura (Hakuhodo/the University of Tokyo); Yukinobu Yokota (the University of Tokyo)

When issues are complex, societal, and possibly distant, we as individuals or member of organizations, are quickly overwhelmed and oversee there are actually people like yourself behind. In this workshop, we once again shed lights on the power of ethnography and explore its potential as a source for social innovation. Participants will learn and experience a workshop method called "idea-brokering" as we take post-disaster Japan as an example case.

The Warrior's Way: Using Archetypes to turn Insights into Transformative Action

Organizers
Gia Medeiros, 520 Collective
Susan Skjei, Naropa University and Sane Systems

Explore the archetypes in Shambhala Buddhism as a path from idea to action. In this creative, interactive workshop we'll challenge you to explore who you are as an ethnographer, how your organization deals with change and the path to more creative, evolutionary (or even revolutionary) action. Turn ethnography into a form of warriorship in the world.

Can you TANGO? A true ethnographic experience workshop

Organizers
Charline Poirier, Canonical
Jeanne Carré and Eva Caspary, insight europe

An experiential workshop which aims at providing an intrinsic understanding of ethnographic observation and interviewing principles. We will use the art of TANGO dancing to draw a parallel between its principles and those of ethnography both on a theoretical as well as practical level. Dare to take the ethnographic (dance) step into the world of TANGO.

Inspiring creativity: Using participatory design to understand people’s desires and guide innovation

Organizers
Marty Gage, Lextant
Taylor Lies and Lindsey Messervy, Lextant

Ethnography has become a popular method of uncovering insights about people and their experiences by identifying consumer pain points based on observing current behaviors. However, inspiring relevant innovation requires an understanding of deeper internal feelings – something that cannot be observed. This workshop will expose attendees to participatory design, a method that enables people to express and define their current and desired experiences. By uncovering people’s attitudes, motivations, emotions, and aspirations, we can begin to understand and design for future experiences.