Papers 2: Emerging Practices for Renewal
Ethical dilemmas in business anthropology revisited: How a phenomenological approach to the practice of ethnography can shed new light on the topic of ethics
Business anthropologists are caught between two ethical worlds: the ethics of the academy, and the ethics of the business community. While traditional discourses on ethical behavior are founded on universalistic ideas of morality, the paper presents an alternative ethics for our field that is contingent on the specifics of context.
This paper introduces a theory explaining why physical spaces become meaningful. Diverse modes of existence—exchange, retail experiences, lifestyles, identity—all occur in physical or virtual space. Yet ethnographers often divorce feeling at home or out of place from physical reality, as purely subjective mental forms. This paper argues the opposite, that there is a mental process which endows physical spaces with meaning. Renewing Lefebvre’s forgotten discussion of “rhythmanalysis,” I describe life in terms of overlapping, conflicting biological, cultural, and economic rhythms. I suggest human affinity with place depends on the extent that it provides refuge from such conflict, and increases relative to its restorative function.
Technological advances that enable seemingly endless information sharing, as well as various counter efforts that attempt to limit and control access to information, have prompted us to reexamine how industry-based practitioners of ethnography promulgate their research. A comparison of two distinct professional experiences reveals how varying degrees of information “openness” impact ethnographic work. One is an open source project supported by a Knight Foundation grant, and the second occurs within a large corporation in which research is proprietary and confidential. In doing so, we aim to discern which elements of open source ethnography have beneficial applications in corporate environments. Photo: Steve Rotman http://www.flickr.com/photos/phunk/204366856/